DISNEY & PIXAR’S
INSIDE OUT 2
I was asked in creating a full social campaign to promote the film, Disney & Pixar’s Inside Out 2 across APAC.
THE ASK
Newer and more complex emotions such as Anxiety, Enui, Embarrasment and Envy are being introduced, which doesn’t seem as appealing and relatable to our Southeast Asian Audiences.
THE PROBLEM
We made these emotions more understandable, not only by expressing them through relatable situations but through the language and culture they are familiar with.